Case Studies

Dealer Satisfaction Survey (Electrical)

Client..
 
Our client is a world leader in low voltage electrical switching products and cable management system, operating in India for over 2 decades and pioneer in the field with several innovations to its credit, and an established reputation for the highest standards in quality, safety and reliability which change the face of this industry in India.
 

Challenges…

With the entry of multinational brands like, Clipsal and Crabtree in India and up gradation of the product range by local players like Anchor, our client needs the support from their distributors more than ever to  retain its growth and market share.
 
The first step requires is to understand the current satisfaction level of their dealers towards the current product and services offered by the client.
 
 
Our approach…

Market Search India conducted a series of structured interviews to collect the feedback from all the key, large and medium scale dealers.
 

Outcome…

We help our client to evaluate the satisfaction level of their dealers on various parameters. We also help them to identify the areas of concerns, to take corrective measures. The delight areas were also recognized, which were suggested to enhance further.

The study also provided guidelines for immediate and long term action plan to monitor dealer satisfaction level and effectively company's growth.

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