Advertising Research & Evaluation Studies:

Market Search IPL has developed robust & innovative models for conducting and evaluating effectiveness of the advertisements for a wide range of products and markets.

The key aspects which can be measured using these models are –

• Recall of the campaign
• Recall of the Brand
• Recall of message
• Understanding of the message
• “Take away” – or interpretation of the message
• Sources of awareness
• Consequential action or Modification in behaviour after viewing the ad
• Image of the brand