SIMS - Spend your Consumer Sales Promotion budgets wisely:

To induce trial of brand and to increase current sales of one particular brand, companies introduce consumer Sales Promotions. This is a tactical short term weapon – which needs to be carefully chosen and sharply focused to get the maximum impact .

Given the multiple options available in front of companies, they have to choose one for their markets. Investment involved in launching a Sales Promotion is very high and it is imperative to get it right based on customer insight – else the marketer stands to lose a lot. Success or failure of a promotional offer has collateral impact on satisfaction of customers, suppliers and channel partners of the brand.

Rather than deciding on the basis of past experience or competitors moves or own judgment, Customer insights can help to choose that Sales promotional offer which will create maximum impact.

This model will help you to find out winning ideas / items among multiple options based on customer insights.