Research Models  

"Victor" - Customer Satisfaction Studies:

As the markets mature and become more competitive, customer truly becomes the king and fulfilling the customer needs becomes the prime objective of every company.

“Victor” helps our clients to understand the customers needs, measure the level of satisfaction provided by a product or a service, identify the gaps and thus helps the clients raise their offerings and thereby increase customer satisfaction leading to customer retention/loyalty.


“Victor” will measure Product/Service performance on

  • Customer Delight Score
  • Overall Satisfaction
  • Customer Satisfaction Index
  • Evangelists Vs. Terrorists Ratio
  • Intent to Recommend the product
  • Loyal Customer Vs. Disloyal Customer profiles

Victor” delivers the following Points of Action

  • Problem areas in product/service
  • SWOT for the product/service in the current Competitive environment
  • Priority areas of Product/Service improvement