We provide advanced analytics services to help companies drill
deeper into the data and understand the subterranean data linkages
which drive customer behaviour. Our Analytics services help companies
to take data driven decisions and hone their marketing programs.
We can combine information from multiple data sources such as Transactional
data, Demographic data and Market Research data using our
analytics programs to present you insights to ensure acquisition,
retention and enhancement in customer relationships.
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Customer Profiling |
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Who are your customers ? |
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Which strata of society do they belong to ? |
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What stage in their life are they in ? |
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What do they like and dislike ? |
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.. and hundreds of other similar questions that
you may be asking yourself get answered by customer proofing
analysis. |
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Segmentation |
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Identifying key segments in your customer base
provides enormous opportunities to fine tune marketing and communication
strategies and target your market better. |
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We leverage our extensive knowledge in marketing
and statistical techniques to conduct these segmentation studies. |
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Lost Sales Analysis |
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Why do prospects remain prospects and do not become
customers? What triggered the decision not to buy your brand
? Lost Sales Analysis is a special model which helps you understand
which elements of your marketing mix is working well and which
is not. |
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Shopping Basket analysis |
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One of the typical analysis patterns used in the
organized retail segment, this analysis is useful while siting
a store as well as for cross promotions. |
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Prescription Analysis |
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To understand the prescription behavior of a doctor
– Generic v/s brands |
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To profile a doctor in terms of specialty, types
of disease/ illnesses treated, in-clinic incidence of each type
of disease, types of patients seen (re-imbursability, income
class, age, SEC), etc. |
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To analyse the potential of doctors in prescribing
a particular type of drug/s |
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Brand loyalty - # & frequency of Rxs written
for a particular brand in a defined period |
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Patients profiling |
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To profile a patient based on certain criteria
like type of disease, age, gender, SEC, Income class, re-imbursability
pattern, product (drugs/ brands used), duration of therapy,
prognosis of the disease, etc. |
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To find the factors influencing the buying motives
of patients |
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To study the perception of patients about the
Pharmaceutical manufacturer vis-à-vis competition |
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Satisfaction of patients with the manufacturer’s
product |
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what are the influencing factors for patients
to continue with the Pharmaceutical manufacturer’s product |
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We offer data processing as a stand alone service to select clients.
We require clean data in a flat ASCII / excel format and using various
statistical packages like Statpac/ SPSS / Quantum, we analyse
the data and provide tables as per specifications.
Our data processing team is well versed with all the data structuring,
data reduction and other statistical techniques like weighting,
significance testing, correlation analysis and multi dimensional
mapping.
We can also trim and clean the data if needed, for any outliers
/ redundancies if so desired. You will need to specify the logical
loops and rules for such additional cleaning.
Our experience extends in data processing and analysis extends to
both ad hoc studies and continuous trackers. Our team has handled
clients from across the world for servicing such needs.
