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We provide advanced analytics services to help companies drill deeper into the data and understand the subterranean data linkages which drive customer behaviour. Our Analytics services help companies to take data driven decisions and hone their marketing programs.
We can combine information from multiple data sources such as Transactional data, Demographic data and Market Research data using our analytics programs to present you insights to ensure acquisition, retention and enhancement in customer relationships.
Our range of Analytics services include specific services like
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Customer Profiling |
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Who are your customers ? |
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Which strata of society do they belong to ? |
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What stage in their life are they in ? |
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What do they like and dislike ? |
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.. and hundreds of other similar questions that you may be asking yourself get answered by customer proofing analysis. |
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Segmentation |
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Identifying key segments in your customer base provides enormous opportunities to fine tune marketing and communication strategies and target your market better. |
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We leverage our extensive knowledge in marketing and statistical techniques to conduct these segmentation studies. |
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Lost Sales Analysis |
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Why do prospects remain prospects and do not become customers? What triggered the decision not to buy your brand ? Lost Sales Analysis is a special model which helps you understand which elements of your marketing mix is working well and which is not. |
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Shopping Basket analysis |
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One of the typical analysis patterns used in the organized retail segment, this analysis is useful while siting a store as well as for cross promotions. |
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Prescription Analysis |
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To understand the prescription behavior of a doctor – Generic v/s brands |
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To profile a doctor in terms of specialty, types of disease/ illnesses treated, in-clinic incidence of each type of disease, types of patients seen (re-imbursability, income class, age, SEC), etc. |
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To analyse the potential of doctors in prescribing a particular type of drug/s |
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Brand loyalty - # & frequency of Rxs written for a particular brand in a defined period |
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Patients profiling |
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To profile a patient based on certain criteria like type of disease, age, gender, SEC, Income class, re-imbursability pattern, product (drugs/ brands used), duration of therapy, prognosis of the disease, etc. |
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To find the factors influencing the buying motives of patients |
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To study the perception of patients about the Pharmaceutical manufacturer vis-à-vis competition |
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Satisfaction of patients with the manufacturer’s product |
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what are the influencing factors for patients to continue with the Pharmaceutical manufacturer’s product |
Data Processing and Analysis
We offer data processing as a stand alone service to select clients. We require clean data in a flat ASCII / excel format and using various statistical packages like Statpac/ SPSS / Quantum, we analyse the data and provide tables as per specifications.
Our data processing team is well versed with all the data structuring, data reduction and other statistical techniques like weighting, significance testing, correlation analysis and multi dimensional mapping.
We can also trim and clean the data if needed, for any outliers / redundancies if so desired. You will need to specify the logical loops and rules for such additional cleaning.
Our experience extends in data processing and analysis extends to both ad hoc studies and continuous trackers. Our team has handled clients from across the world for servicing such needs.
Data Analysis - Additional Services
Report Writing
We provide Text reports as well as Presentation style reports based on the analysis of data. We can use your custom templates for reports and presentations or create something special for you.
Charting Services
We create charts from data for ease of understanding and incorporation into presentations. We can work with your existing templates and pour data into them or create special charts for you.
Dashboard Creation
Dashboards are a single frame snapshot of the entire data and helps managers to get a feel of the situation in one view. Dashboards are extremely powerful tools in the lives of tie starved managers of today. |
