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Automotive

India represents one of the world’s largest car markets. Easy availability of finance and rising income levels are encouraging the middle class population to choose from the vast range of passenger vehicles. The Indian auto industry has been recording tremendous growth over the years and has emerged as a major contributor to India’s gross domestic product (GDP). The industry currently accounts for almost 7 per cent of the country’s GDP and employs about 19 million people both directly and indirectly.

In the coming decade, the main focus of Indian Automobile Industry would be on enhancing efficiency and productivity and on innovation. Future strategies of the auto companies will have to focus on increased environmental safety concerns, rising fuel prices and cost-effectiveness in the rising market competition. Innovation has to focus on increasing efficiency and reducing emissions. Customer experience will be a key factor to retain the existing ones and reach out to the new ones. After-sales service is an important aspect which will help in winning the loyalty of the consumer. Overall in- vehicle experience needs to be upgraded for the consumer by deploying telematics, embedded software and infotainment in a seamless and user-friendly manner.

Right from introduction stage to maturity stage of the product life cycle, like Product Tests, Product Satisfaction Study, Distribution Mapping, Advertising Study, Positioning Study, we at Market Search have been helping various automobile companies to fine tune their products and marketing campaigns. Our clients include prestigious automobile brands like Bajaj Auto Limited, Mahindra & Mahindra, etc.

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Some of our range of studies in Automotive sector

Product testing using product clinics
Pre Campaign evaluation of Advertisements
Post Campaign impact evaluation of Ad campaigns
Brand Name Research
Brand Health monitoring
Product Satisfaction Study
Ad tracking Study

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