Quarterly Industry Audit for Computer Reseller News.

CRN Quarterly Industry Audit

CRN Quarterly Industry Audit was started with an objective to give an insight into the trends in the IT industry. Market Search India an independent market research agency based in Mumbai was assigned this responsibility to explore the whole IT market and bring out the latest trends.

The first phase of the study was done for the quarter April-June 2001 in four cities Bangalore, Chennai, Delhi and Mumbai. Resellers with more than 1 crore turnover were made the members of the CRN Panel. A panel of 50 such Resellers, Value Added Resellers, System Integrators was selected in each city, giving a proper representation to the channel segments in accordance to their contribution to the IT Industry. The overwhelming response from the readers made us expand our coverage to mini metros also.

The audit was expanded to 11 cities in the second phase done for the quarter July-September 2001. Ahmedabad, Chandigarh, Cochin, Hyderabad, Nagpur, Kanpur and Kolkatta were the new centers included in the audit. Now the trends in the industry were more visible.


CRN Quarterly Industry Audit (Q3) - October - December, 2001

Methodology

Step 1

In the first step we contacted about 300 Resellers out of our 5000 plus Reseller base in these cities. The sample was vetted jointly by Market Search and CRN to arrive at a potential list of respondents. The sample had representation across different product categories and levels of Resellers like Dealers, Resellers, Value Added Resellers and System Integrators.

Step 2

To further verify and substantiate these findings, we contacted around 20 tier-1 and tier-2 Distributors and vendors across product segments, which gave us the consolidated picture, the market dynamics and an overview.

In a uniquely fragmented market like India, it is difficult to get the right picture. However we have tried our best by including certain qualitative checks in the study to be as accurate as we can.

We would also like to thank the Reseller participants, Distributors and vendors for sparing their precious time and sharing valuable information with us.

We welcome suggestions from readers to help us in our endeavor to make CRN Quarterly Industrial Audit the most widely accepted Industrial audit for Channels.