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Lost Sales Analysis
At what level client’s product is loosing sales to its competitor?
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At awareness Level |
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At consideration Level |
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If not considered then reasons for not considering. |
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If considered then why he did not buy. |
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At product evaluation level |
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At showroom / dealership level |
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At finance level |
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Market feedback |
Research Methodology adopted:
- Face-to-Face structured interviews with the owners of competitor’s product.
- Locations selected on the basis of presence and share in the market.
Following approach was adopted so as to arrive at the conclusions -
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