It is a science of finding out new and better ways of doing things which saves cost and helps organisations to grow further. In Employee engagement model, Market Search helps our client to decide which parameters to consider taking immediate action that are highly impactful but less cost intensive. The effect of such changes is measured at periodic intervals to measure the enhancement in engagement levels.
We helped one of our pharmaceutical clients to segment the target markets in two levels – market potential and market attractiveness. This helped in classifying the cities to be targeted in phase 1 and phase 2 in each state and which cities can be ignored. Market Search recommended one of our overseas clients to build strategy for entering India with their product concept in hospital furniture segment. We recommended the client to define their target customers, product offering, communication strategy and accepted price over competition.
Market Search also helped UK based magazine to enter & establish in India. Way back in 2006, we conducted a market research study to understand the consumer product magazine market in India. The likeability towards the concept of such a magazine was captured along with the willingness to buy such a magazine if available in India. Also the content or information expected and price willing to pay for the magazine was analysed to design entry strategy for the new entrant. This study helped the client in designing their product magazine, finalising target markets and selling price in India.