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Automobile Study:
With the slew of brand launch in India, the automobile research has a distinct space in marketing research industry.
Right from introduction stage to maturity stage of the product life cycle, like Product Tests, Product Satisfaction Study, Distribution Mapping, Advertising Study, Positioning Study, we at Market Search India Private Limited have been doing various automobile research assignments since its inception in 1971 with repetitive business from our prestigious business houses like Bajaj Auto Limited, Mahindra & Mahindra etc.
Most frequent studies that we do in Automobile industry:
- Product Clinics
- Pre Advertisement study
- Post / Diagnostic Ad study
- Brand Name Study
- Brand Health monitoring
- Product Satisfaction Study
- Ad track
- Customer profiling study
- Mystery Shopping / Audits
- Concept tests
- Usage n Attitude Study
- Image mapping
- Vehicle Quality Measurement Study
- Operating economics
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