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Automotive Research:
With the slew of brand launch in India, the automobile research has a distinct space in marketing research industry.
Right from introduction stage to maturity stage of the product
life cycle, like Product Tests, Product Satisfaction Study, Distribution
Mapping, Advertising Study, Positioning Study, we at Market Search
India Private Limited have been doing various automobile research
assignments since its inception in 1991 with repetitive business
from our prestigious business houses like Bajaj Auto Limited, Mahindra
& Mahindra etc.
Most frequent studies that we do in Automobile industry:
- Product Clinics
- Pre Advertisement study
- Post / Diagnostic Ad study
- Brand Name Study
- Brand Health monitoring
- Product Satisfaction Study
- Ad track
- Customer profiling study
- Mystery Shopping / Audits
- Concept tests
- Usage and Attitude Study
- Image mapping
- Vehicle Quality Measurement Study
- Operating economics
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