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Retail Study
Retail is one of the core sectors to which we are providing continuous service since 1992. Today retail is one of the fastest growing sectors in Indian economy with a three-year compounded annual growth rate of 46.64 per cent. Organized retail in India is only two per cent of the total US$ 215 billion retail industry, it is expected to grow 25 per cent annually, driven by changing lifestyles, strong income growth and favorable demographic patterns.
Market search have kept on giving continuous service to some of the leading companies like Inorbit mall, Piramyd, Westside, Star India Bazaar, Godrej & Boyce, etc.
Our expertise in:-
- Customer Satisfaction Study
- Ad evaluation test
- Concept test
- Customer profiling study
- Product placement studies
- Brand test
- Shopping expenditure basket study
- Shopping habits
- Mystery shopping
Shopping expenditure basket study
Annual Expenditure basket
The pie chart helps to understand the distribution of the monthly expenditure by household. This gives you an idea on which product category the company needs to focus.
Overall expenditure v/s penetration
The chart helps to understand expenditure in terms of usage of that product category by the household. This provides information about which product category is important for the consumer and how much is he spending on that product category.
Customer Satisfaction Index
CSI is a measure of the customers’ satisfaction with a product/ service. It gives a complete picture of the level of satisfaction and it can be used very well for comparative studies. The satisfaction rating is taken from the respondents on a 10 point rating scale.
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