Advertising
Research

Tons of money are spent in creating and broadcasting Advertisements in mass media and social media. Is your company’s investment in Advertising productive to the brand and its profit? Advertising research helps to answer this question using a precise procedure of gathering and analysing the data. It aims to assess proficiency and adequacy of advertising.

The main purpose of advertising research is to comprehend your customers/clients motivations better so you can create better advertisements that communicate and persuade how and why your product meets their needs.

Methods of Advertising Research:

Benefits of Advertising Research:

Advertising research provides valuable insights that help businesses and marketers make informed decisions about their advertising campaigns.

● Identifying target audience: Advertising research helps businesses understand their target audience’s preferences, behavior, and demographics. This information allows businesses to create more effective advertising campaigns that resonate with their intended audience.

● Measuring effectiveness: Advertising research helps businesses measure the effectiveness of their advertising campaigns. By analyzing data such as click-through rates, conversion rates, and brand awareness, businesses can determine the ROI of their advertising campaigns.

● Improving creative strategy: Advertising research helps businesses identify the most effective creative strategies for their advertising campaigns. By conducting focus groups, surveys, and other research methods, businesses can gain valuable insights into what types of messages and visuals resonate with their target audience.

● Optimizing media placement: Advertising research helps businesses determine the most effective media placement for their advertising campaigns. By analyzing data such as audience demographics, media consumption habits, and ad placement costs, businesses can make informed decisions about where to place their ads for maximum impact.

● Staying competitive: Advertising research helps businesses stay competitive by keeping them informed of the latest trends and strategies in the advertising industry. By staying up-to-date with the latest research and industry best practices, businesses can stay ahead of the curve and remain relevant in a constantly evolving advertising landscape.

Key Tracking Elements :

● Monitor specific advertising elements –

o Awareness
o Likeability and acceptability of the Content / copy
o Imagery associated
o Brand Salience

● Evaluate the effectiveness of a campaign against goals of the campaign

● Monitor the success of a campaign – as measured by communication, transaction or subscription levels achieved.

● Compare the advertising effectiveness of a campaign within the defined target group with the other respondents.