In today’s marketplace, brands are constantly vying for the top spot. With so many choices available to consumers, businesses need to be innovative and strategic to stay ahead. But how do they do it? The key lies in smart competition and thorough market...
In the realm of branding, two concepts often come up: ‘Brand Identity’ and ‘Brand Perception’. Though common, these terms are frequently misunderstood. While in our personal lives we may claim not to worry about what others think of us, the opposite is true for...
In today’s changing work cultures, attracting and retaining top talent is crucial for organizational success. While competitive salaries and benefits are important, they’re not always enough to keep employees engaged and committed for the long haul....
Ever wondered what really drives our choices in the marketplace? In this blog series, we peel back the layers of the shopper’s psyche to reveal the hidden motivations and influences behind every purchase. From the subconscious cues to the conscious...
Welcome to our exploration of the dynamic world of research methodologies! As a leading market research company, we understand the importance of staying at the forefront of innovative approaches to uncovering valuable insights. Today, we delve into the significance...
Introduction: In the world of market research, there are two big things we look at: customer research and consumer research. Even though people often mix them up, they’re actually different but related. Customer research looks closely at how people feel about a...
Have you ever found yourself scrolling through your favorite social media platform, only to be interrupted by an irresistibly eye-catching ad? In that split second, you’re faced with a decision: to scroll past or to succumb to the allure of the advertisement....
Building brand awareness is crucial, but the goal is to create lasting brand loyalty. As a market research consultancy, we understand the significance of this transition and the pivotal role that brand perception research plays in guiding businesses through this...
As we embark on the journey of a new year, the landscape of the workplace continues to evolve, presenting exciting possibilities and trends that promise to redefine how organizations engage and empower their workforce. In 2024, the spotlight is on dynamic shifts that...
In the busy corporate world, when everyone’s trying to be on top of their game, dealing with absenteeism is a big hurdle. But what if there’s a secret weapon to not just understand why people miss work but also fix it? That’s where employee...
