Research Solutions

Brand Health
Tracking Study

Brand Health Tracking Study is a vital tool to marketers and brand managers alike. By collecting data from consumers on a regular basis, marketers can not only monitor their brand’s health, but also amend their strategy to compensate for weaker areas. Because the nature of each company is unique and different , all tracking surveys need to be customized to suit the campaign. It should be noted that the key to successful brand health tracking is a effective questionnaire design but as a general rule, there are a few key components that should be tracked, such as:

What is involved in Brand Health Tracking Study?

1. How successful is the overall brand?

2. How do consumers interact with the brand?

The majority of our brand health tracking studies are done within a representative sample of the intended interest group, and at times among potential customers as well.

How often should brands be tracked?

There are different methods for implementing brand tracking. However, what is important across the board is that it is done in regular intervals, whether quarterly, bi-annually or annually. Without regular measurements, there is no way to benchmark performance and therefore no way to monitor successes or failures.

Overall, there is no one-size-fits-all answer to how often brands should be tracked. It depends on the specific context, business goals, and market dynamics. Regular tracking, whether conducted monthly, quarterly, or annually, is generally recommended to stay informed about the brand’s performance and make data-driven decisions.