Dealer Satisfaction Survey

Dealer Satisfaction

Category: Dealer Satisfaction Survey

Methodology: Structured Interview.

Industry: Electrical switches

Target group: Large and Medium Scale Dealers.


Our client is a world leader in low voltage electrical switching products and cable management system, operating in India for over 2 decades and pioneer in the field with several innovations to its credit, and an established reputation for the highest standards in quality, safety and reliability which change the face of this industry in India.

The challenges…

With the entry of multinational brands like, Clipsal and Crabtree in India and up gradation of the product range by local players like Anchor, our client needs the support from their distributors more than ever to retain its growth and market share.

The first step requires is to understand the current satisfaction level of their dealers towards the current product and services offered by the client.

Our approach…

Market Search India conducted a series of structured interviews to collect the feedback from all the key, large and medium scale dealers.

Desk research was also carried out to identify potential industries which can be future users of the natural gas. Our face to face interviews with the target audience consisting of various commercial and industrial establishments in the proposed locations, gave us the data needed to estimate the size of the market.


o Evaluated
o Identified the areas of concerns, to take corrective measures. The delight areas were also recognized, which were suggested to enhance further.
o Provided guidelines for immediate and long term action plan to monitor dealer satisfaction level and effective company’s growth.