Effectiveness Of
Consumer Promotions
Objective: To understand the awareness and effectiveness of consumer promotions.
Methodology: Mystery shopping.
Industry: Retail.
Target group: Dealer/Retailers outlet.
The results helped the client to identify the gaps in implementation of the schemes and improve it to make a positive impact on sales.
The Challenges Were…
As a part of their marketing plan, they initiated a consumer promotion campaign during the festival session at dealer and retailer outlets, to boost sales.
Our Approach…
Market Search India conducted a Mystery audit at dealer/retailers outlet across India, covering various locations, timings and product categories. The mystery shoppers went in as a disguised customer with an intent to evaluate implementation of consumer promotion schemes.
Outcome…
The results helped the client to identify the gaps in implementation of the schemes and improve it to make a positive impact on sales.