If you want to get people to buy your products, you need to understand how consumers make purchasing decisions i.e consumers buying behaviour. Some 87% of buying decisions begin with research conducted online. In order to continue attracting your target audience, you need to keep up with the wants and needs of customers.
This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions.
According to our understanding and expertise we have noted the 3 very influential factors that affect the consumers buying decisions.
1. Product or service review:
Many studies in recent years have confirmed what we already know: People read reviews and decide what to buy based on them. Very few consumers are going to blind buy a product or service based on the content they’ve come across on your website. No matter how effective and well communicated your demonstration videos are customers will look at the review sections first and check what kind of rating your product has.
Well it’s a fact – consumers aren’t going to feel comfortable buying a product or service unless it has good reviews!
So start gathering reviews on your site. That said, don’t delete negative reviews. They actually help sales if there are only a few of them and they’re politely worded.
2. Social media:
Having a social media presence is incredibly important because so many consumers will turn to social media as a way to do research. These influences are the reasons why people are easily enticed to follow trends. A brand with no social presence, or one that doesn’t regularly engage with the community is not going to make as good of an impression on consumers.
If a person sees that others are enjoying a specific product, he or she will have a subconscious desire to own one.
The effects of social media on consumer buying behaviour cannot be ignored by brands and businesses.
Recommendations to improve consumer buying behaviour :
Even though social media and the Internet rule, customers make purchase decisions using a combination of old media, new media, and conversations with friends and family. They may ask someone in person for a recommendation or ask online, via social media, online chat, or email. It’s one of the reasons why it’s so important to continue targeting existing customers.
If you have a website, incorporating a section or creating a landing page specifically for customer testimonials can give your leads an idea of what to expect when they partner with you.
That’s all folks.
Interact, engage, and influence your new customers to become loyal customers.
If you have any doubts about how to enhance your business, gain more customers, and generate more revenue, do get in touch with us. We are just a phone call away.