Market Potential Study

Market Potential

Category: Market Potential Study

Methodology: Primary and Secondary Research.

Industry: Metal working.

Target group: Manufacturers and the end users.


Our client is one of the leading manufacturer of cutting tools for the metalworking industry. It operates in 12 countries worldwide with customers throughout the metalworking field.

The challenges…

o To understand the market potential of Laser marking machines in India and estimate the current market size.

o To understand the current market structure, growth and competitive scenario and action plan for them to enter into the market.

Our approach…

Primary data will be collected through in depth personal interviews with the end users and the manufacturers of laser marking machines, whereas secondary data research will be conducted through desk research in various chambers of commerce and through the internet


o Future demand & supply along with the level of competition exist in the market was estimated, which helped the client to decide whether the opportunity present was attractive enough to invest or not.

o The price sensitivity of the market, allowed the client to accurately estimate the finances and take a considered decision.