Richard Branson put it best: Customers come second, employees first. It’s a philosophy that brings unexpected benefits to both the company and its clients. If your employees are not going to be happy they are not going to be productive neither is it going to benefit your company! Don’t you see that’s a big problem!

Case study – investing in employees


Our client decided to gauge the satisfaction of their employees by thorough research. The client partnered with Market Search India to execute this online employee engagement study across the organization. The company is a Japanese manufacturer of optics and reprography products. Initially specializing in microscopes and thermometers, the company holds roughly a 70 percent share of the global endoscope market.

For the client, the engagement index score was higher than the engagement level which is usually found the other way. The brand image of the company, affinity towards the organization, alignment, and direct managers are the major contributors to the same. The company still needs to perform better on performance & rewards, compensation, growth enabling environment and work-life balance.

The study recommended the client improve its Hiring & Pay Policies to make sure that the right people are recruited and good people are not lost because of compensation issues. Employees should be provided with professional development opportunities which would upgrade their skills.

Market Search India has supported many clients in conducting Employee Engagement Studies across various sectors including Automobile, Construction equipment, Electronics, Healthcare, IT, Pharmaceuticals, Real estate, Retail, Shipping, etc.